On July 30, 2026, 36Kr Europe published an article examining how Luminary Gem is combining lab-grown diamond supply, digital systems, direct-to-consumer retail, and international B2B operations.
The article primarily profiles Luminary Gem. Within its B2B section, however, it specifically describes SODALULU’s role in serving overseas jewelry brands, retailers, and purchasing teams.
According to the original 36Kr Europe report, Luminary Gem conducted B2B wholesale activity through SODALULU before formally expanding its direct-to-consumer business. The services discussed include lab-grown diamond supply, custom jewelry, and OEM and ODM production support.
For SODALULU, the coverage offers an opportunity to explain an area of the jewelry business that customers rarely see: the work required to turn a sourcing request into a clear specification, an accurate quotation, a producible design, and an internationally deliverable order.
Why B2B Jewelry Sourcing Remains Complicated
A lab-grown diamond cannot be described by a single model number.
Buyers may need to consider its shape, carat weight, measurements, color, clarity, cut, finish, growth method, and grading documentation. When the diamond is intended for finished jewelry, the conversation expands to include the setting, metal, dimensions, stone arrangement, branding, packaging, quantity, and delivery schedule.
The number of possible combinations grows quickly. Inventory can also be distributed among growers, cutters, diamond suppliers, and jewelry workshops, with information stored in different systems or exchanged through spreadsheets and messaging platforms.
As the 36Kr Europe article explains, this fragmentation can make product selection, quotation, and fulfillment inefficient. An overseas jewelry brand may know what it wants to sell but still spend considerable time confirming availability, comparing grading reports, checking production feasibility, and coordinating delivery.
Digital tools can make the information easier to organize. They do not eliminate the need for commercial judgment, careful production planning, or clear communication between buyer and supplier.
The B2B Role Described in the Report
The article states that SODALULU was used to conduct B2B wholesale activity before the wider expansion of Luminary Gem’s DTC operations.
This B2B work was described as serving overseas jewelry brands, retailers, and purchasers through three main areas:
- Lab-grown diamond supply
- Custom jewelry development
- OEM and ODM supply-chain services
These areas reflect SODALULU’s current positioning as a business-facing sourcing and manufacturing resource. Buyers can review available wholesale lab-grown diamonds or explore options for custom lab-grown diamond jewelry.
The two services address different needs.
A buyer sourcing loose diamonds may already have a manufacturing partner and require stones matching specific parameters. Another business may need support across the entire project, including diamond selection, CAD development, metal specifications, production, inspection, packaging, and international shipment.
The right process depends on the buyer’s business model, technical requirements, quantity, budget, and destination market.
What the Reported B2B Activity Shows
The 36Kr Europe article also describes overseas business activity during June and July 2026.
According to data provided by the project team and cited in the report, customers and prospective customers reached through online communication channels covered at least 30 countries and regions.
The article further states that the project’s internal records included orders, pro forma invoices, and commercial invoices associated with markets such as:
- The United States
- The United Kingdom
- Germany
- Georgia
- Singapore
- Norway
- Barbados
It also reports, based on the same project-supplied information, that some customers made purchases in multiple batches.
These statements require careful interpretation. The figure covering at least 30 countries includes both customers and prospective customers in online communication channels. It should not be presented as 30 countries with completed orders.
Likewise, an internal order, pro forma invoice, or commercial invoice record does not automatically reveal whether every transaction was paid, shipped, delivered, or completed. The article does not disclose total order volume, revenue, average order value, or independently audited financial results.
The significance of this activity is therefore not a headline sales number. It is the practical market information gathered through real B2B discussions and transaction processes.
What B2B Buyers Actually Need
The report describes SODALULU’s B2B activity as a way to understand demand relating to styles, prices, certificates, customization, and delivery.
These requirements can vary significantly between buyers.
A retailer testing a new lab-grown diamond collection may want a small initial order with flexible specifications. A private-label brand may require custom settings, consistent metal finishes, logo engraving, branded packaging, and repeatable production standards. A diamond dealer may focus primarily on stone availability, grading details, dimensions, and pricing.
The destination market matters as well. Expectations around sizing, documentation, design, payment, duties, and delivery can differ from one country to another.
This is why a useful B2B inquiry should include more than a request for the lowest price. A clear sourcing brief should ideally state:
- Product type
- Diamond shape and carat range
- Preferred color and clarity
- Certification requirements
- Metal and setting specifications
- Order quantity or estimated budget
- Customization requirements
- Target delivery date
- Destination country
- Packaging or private-label requirements
Providing these details helps the supplier determine what is available, what must be produced, and which questions need to be resolved before quotation.
Businesses can submit these requirements through SODALULU’s quotation request form.
Turning an Inquiry Into a Workable Order
B2B jewelry sourcing usually moves through several stages.
Requirements Review
The process begins with the buyer’s specifications, reference images, drawings, target price, quantity, and intended market.
At this stage, the purpose is not to promise that every request can be produced exactly as presented. It is to identify unclear details and determine whether the project is technically and commercially workable.
Diamond and Documentation Selection
For loose diamonds or jewelry with a center stone, the buyer may need to review carat weight, millimeter dimensions, color, clarity, cut, and grading documentation.
Certification availability should be confirmed for the selected diamond or order rather than assumed across every product. SODALULU provides additional information on its diamond certification page.
Quotation and Production Confirmation
Once the main specifications are clear, the quotation can account for diamonds, metal, labor, design complexity, quantity, packaging, and relevant services.
Custom work may also require CAD approval, sample development, or a deposit before materials and production capacity are secured.
Inspection and International Shipping
Finished jewelry should be checked against the agreed specifications before shipment. The buyer and supplier should also confirm shipping arrangements, documentation, duties, and delivery responsibilities.
These details depend on the order and destination. Buyers can review SODALULU’s current international order information before confirming a project.
How the Wider Project Uses Digital Tools
Another major part of the 36Kr Europe article concerns Luminary Gem’s wider digital operating model.
The report describes supplier information being organized across fields such as shape, carat weight, color, clarity, cut, certificate, and price. It also discusses a project-level system of AI agents supporting functions such as research, marketing, sales, finance, design, engineering, testing, security, and customer service.
These systems are described as part of the wider Luminary Gem project and should not automatically be attributed to SODALULU alone.
For B2B buyers, the useful question is not how many digital tools a company uses. It is whether those tools improve the sourcing experience.
A well-designed system should help the team organize specifications, reduce repetitive information exchange, track project details, and identify potential problems earlier. Human review remains essential for quotations, production feasibility, diamond selection, quality inspection, and customer commitments.
Technology can support the relationship, but it cannot replace accountability.
What the Coverage Means for SODALULU
The 36Kr Europe article places SODALULU’s B2B activity within a broader effort to connect China’s lab-grown diamond and jewelry supply capabilities with overseas demand.
It does not suggest that supply-chain access alone creates a successful international jewelry business. Product information, certificate details, production communication, delivery expectations, and after-sales support all affect whether a buyer is willing to place another order.
That measured view matches the reality of B2B work.
A first inquiry may lead to a quotation. A quotation may lead to a sample or initial order. A successful initial project may lead to repeat batches, but only if the product, communication, documentation, and delivery meet the buyer’s expectations.
The process is less dramatic than a headline, but it is how reliable commercial relationships are built.
Frequently Asked Questions
What did 36Kr Europe report about SODALULU?
The article primarily profiles Luminary Gem and describes SODALULU in its B2B section. It states that Luminary Gem conducted wholesale activity through SODALULU, including lab-grown diamond supply, jewelry customization, and OEM and ODM services for overseas businesses.
Did 36Kr Europe independently verify SODALULU’s orders?
The article cites data provided by the project team and refers to internal order and invoice records. It does not state that 36Kr Europe independently audited or verified each underlying transaction.
Does SODALULU have completed orders in 30 countries?
That is not what the report says. It states that customers and prospective customers in online communication channels covered at least 30 countries and regions. It separately lists several markets associated with internal order and invoice records.
What B2B services does SODALULU provide?
SODALULU presents services covering wholesale lab-grown diamonds, custom jewelry, and OEM or ODM support for business buyers. The exact products, certification, quantities, customization options, and delivery arrangements should be confirmed for each order.
Read the Original Report
Readers can review the complete 36Kr Europe article for the original context and its discussion of Luminary Gem’s digital supply chain, DTC strategy, B2B activity, and international expansion plans.
The coverage places SODALULU’s role within a broader effort to connect lab-grown diamond supply capabilities with the practical needs of overseas jewelry businesses.
For SODALULU, the priority remains straightforward: understand each buyer’s requirements, communicate product and certification details clearly, and develop an appropriate wholesale or customization solution for the order.
Learn more about SODALULU, explore our wholesale lab-grown diamonds, or request a quote with your specifications, quantity, certification requirements, and destination market.